1954-1967

 

The "Lumocolor" brand is registered on 30th April 1954.

The first product with the name "Mars-Lumocolor" launched onto the market by STAEDTLER in the early 1960s is not an ink-based product like today's, but a twist-action pen with a special lead designed for OHP applications.

The special "Mars-Lumocolor" pen is available in nine different colours and comes equipped with a black barrel, twist cap in the colour of the lead and clip.

 

In 1967, STAEDTLER is the first manufacturer to bring out a fibre-tip pen with a special water-soluble ink for overhead projection purposes in 8 brilliant colours: the STAEDTLER Lumocolor.

This opens up a whole new product field.